Power media products with structured intelligence.
Media Intelligence turns global content into structured data: entities, topics, narratives, sentiment and audience signals. Build products, enrich platforms and deliver faster insight to users.
We enhance your platform, not replace it.
Media intelligence teams already have products, workflows and customers. Identrics acts as the intelligence layer behind them: enriching content, updating knowledge, connecting narratives and turning raw media data into product-ready insight.
Content sources
Online news, social data, media archives, client datasets and third-party feeds.
Intelligence layer
Your product experience
Better search, targeting, alerts, briefings, dashboards, reports and APIs for your customers.
Launch richer media intelligence without rebuilding your stack.
Use Identrics capabilities as modular building blocks inside your own platform, product or service.
Journalist intelligence
Continuously updated journalist, outlet and influencer knowledge for targeting, discovery and segmentation.
Narrative intelligence
Detect story clusters, frames, actors and narrative movement beyond simple keyword monitoring.
Narrative enrichment
Annex adds topics, entities, and multilingual metadata to every clustered narrative.
Executive briefings
Turn monitored content into concise briefings and reports your customers can read and use.
Built for teams that already know media intelligence.
Product-ready intelligence
Our capabilities are designed to plug into existing platforms, workflows and customer-facing products. Ship intelligence features without turning every roadmap item into a full AI research project.
Multilingual AI beyond generic models
Models and methodologies designed for languages, taxonomies and media environments where generic AI often underperforms.
Knowledge management expertise
We do not only classify content. We structure entities, sources, topics and relationships so your product can reason over them.
Flexible integration
Access capabilities via API, data feeds, private workflows or custom implementation depending on your product architecture.
Analyst-grade validation
Technology backed by analysts, knowledge managers and applied AI teams who understand the media intelligence domain.
Choose the layer your product needs.
Start with one capability or combine several into a complete media intelligence layer embedded inside your platform.
For platforms and teams building intelligence products.
Media monitoring vendors
Enhance coverage, enrichment and reporting.
PR platforms
Improve targeting and journalist discovery.
Publishers
Organise archives and enrich editorial content.
Research teams
Structure large datasets for investigation.
AI product teams
Add domain-specific intelligence layers faster.
Common questions
FAQ
- Can Identrics integrate with existing media monitoring platforms?
- Yes. Identrics is usually implemented as an intelligence layer that enhances existing products, datasets and workflows rather than replacing them.
- Is the platform API-first?
- Yes. Capabilities are delivered through APIs, data feeds, private workflows or custom integration, depending on the use case.
- Which languages are supported?
- Multilingual coverage with linguist-reviewed models, including low-resource languages where generic AI often underperforms.
- Can modules be licensed separately?
- Yes. Partners can start with Pingrid or Annex individually and expand later.
- Can intelligence be embedded into our own products?
- Yes. Many partners ship Identrics capabilities inside their own monitoring, PR and analytics products under OEM arrangements.
Build media intelligence your customers can trust.
Add the intelligence layer behind your product - modular, multilingual, API-first.