Audience 01
PR Distribution and Outreach Tools
Power your own product with current author, media and campaign intelligence, from contact enrichment to earned-media tracking.
Pingrid
Look who's writing.
Pingrid API by Identrics
Discover new journalists and influencers, update existing profiles, understand what they cover and keep your outreach products and strategy continuously up to date.
JS
John Smith
Policy Correspondent · The Guardian
● Newly identifiedConfidence
98%
Beat
AI Policy
Updated
2 min ago
2M
Articles Screened
Daily
150,000+
Global Media
Outlets
240+
Countries &
Territories
30 sec
DEFAULT PROFILE RESPONSE TIME
Verifiable signals
WITH CONFIDENCE AND SOURCE PROVENANCE
What Pingrid does
Your media database should not be a spreadsheet.
Most media contact databases become outdated as soon as they are created. Pingrid continuously discovers journalists, creators and influencers, updates existing profiles and connects people, outlets, topics and audiences into a living intelligence layer.
Each request triggers live research, returning current, relevant data with confidence and source provenance.
Static database
John Smith
Reuters
- Beat
- Politics
- john.smith@example.com
- Updated
- 14 months ago
- Topics
- Politics
Missing social profiles
Outdated information
Limited coverage
AFTER PINGRID
Live profile
JS
John Smith
Reuters · Senior Correspondent
Updated 2 min. agoConfidence
98%
Work email
john.smith@example.com
Phone
+44 20 7946 01••
Social profiles
LinkedIn· 12.5KX / Twitter· 8.3KFacebookInstagram
Topics
PoliticsEnergyAICybersecurity+3
Coverage
North America
92%
Europe
64%
24
Articles (30d)
2.3M
Est. reach
High
Engagement
2m
Last updated
Product capabilities
From discovery to results.
Three connected intelligence layers keep media data current, contextual and useful inside existing products and workflows.
SEARCH AND UPDATE
Author Intelligence
Current work contacts, relevant social profiles, biography, role, beats, recent work, reach and engagement for journalists, creators and influencers.
Work emailPhoneSocial profilesBeats & topicsReach
DISCOVER AND UNDERSTAND
Media Intelligence
Outlet metadata, ownership, associated authors and optional information-integrity indicators that add context around every media entity.
Outlet metadataOwnershipAssociated authorsIntegrity indicators
MATCH AND TRACK
Campaign Intelligence
Match brands with relevant journalists, creators and influencers, then trace press release distribution into earned media.
Brand matchingPress release trackingCampaign results
Built for
Built for organisations powering media intelligence.
Pingrid brings current author, outlet and campaign intelligence into the products and workflows of organisations working across PR, media monitoring and media intelligence.
Audience 02
Media Intelligence
Providers
Scale coverage across markets and languages without building in-house expertise for every geography.
Audience 03
Full-Stack Media Monitoring Platforms
Add continuously updated journalist and media data without building your own research pipeline.
Not sure where Pingrid fits into your product or workflow?
Discuss your use caseUse Cases
What changes once Pingrid is in your stack.
Drastically decrease manual research and journalist profile update times
Automate rule-based profile creation and updates
Scale into new markets in hours, regardless of language or domain expertise
Add information integrity indicators to your existing media intelligence offering
Add brand-to-journalist, creator and influencer matching and organic press release dissemination tracking
Get started
Put Pingrid to work on your data.
Bring your existing media records and see how Pingrid updates, enriches and connects them with current intelligence.