Bronze Stevie® Award 2018 - Innovation in Data Enrichment
Awarded to Kaspian at the International Business Awards for innovation in data enrichment.
About Identrics
We build AI solutions
(and occasionally laugh at our own coffee jokes)
Identrics is an applied AI company helping brands, communications teams and media intelligence organisations understand the narratives that shape their reputation. We blend in-house artificial intelligence with client data and subject expertise to turn fragmented coverage into clear, evidence-backed narrative intelligence.
Beyond commercial work, we partner with academia, public institutions, civil organisations and the media on information integrity research, building a shared understanding of how information moves and shapes public trust.
HOW IT STARTED
Small team, one office in Sofia, far too much coffee.
Identrics started life as a department inside another company: a couple of people working on data science and semantic technologies, building for enterprise and B2B clients. The company grew quickly as clients, capabilities, and colleagues multiplied.
A decade ago, that department became Identrics - its own company, built on the client relationships the team had already spent previous years earning. From there, the same team expanded into an international operation, with partnerships stretching from Europe to Australia and beyond.
Today, Identrics is an independent company trusted by leading organisations worldwide to deliver advanced AI solutions that make sense of complexity - and the kind that actually ship to production.
CEO and culture architect, 2015-2025
The culture we carry forward
People-first instinct that still runs the company.
Vlado Petkov led Identrics since its incorporation, and the culture he shaped is the one we still work in today. He had an unusual gift for spotting potential in people - then building the trust and room for that potential to turn into real work.
He always insisted that artificial intelligence, for all its engineering, is still a human craft. Human connections set the direction. Human judgment keeps it useful.
That is the operating system we still run on. We stay open to new ideas, direct in how we engage, and never too proud to laugh at a hard problem. The habits Vlado built are now team habits - and that is exactly how he would have wanted it.
Identrics today
Today and beyond
Same compass. New chapter.
Under the leadership of Nesin Veli, CEO since 2025, Identrics continues to grow as an award-winning provider of AI solutions.
Our focus remains where it has always been: innovation, collaboration, and turning narrative complexity into strategic clarity - for brands managing narrative risk, for media intelligence teams, and for public institutions working on information integrity.
Meet the teamAwards & recognition
Gold Stevie® Award 2021 - Abstractive Summarisation
Recognised in the Content Management Solution category at the International Business Awards for production-grade multilingual summarisation.
Bronze Stevie® Award 2023 - Kaspian Media Data Delivery Platform
Awarded for innovation in data delivery in the media intelligence category.
2× AMEC Awards
Recognised by the International Association for Measurement and Evaluation of Communication for excellence in media intelligence and communications measurement.
WealthBriefing European Award
Honoured for innovation in technology and data solutions serving the European wealth management and financial communications sector.
How Identrics works
Turning information into intelligence.
We collect, organise, connect, and analyse information so you can act with confidence.
Act I: Ingestion
Client Ecosystem
Media Sources
Social Media
Proprietary Reports
Other Data Nodes
Act II: The Identrics Processor
Multistage Synthesis
Act III: Intelligence
Actionable Assets
Strategic
C-Suite Narratives
Mitigation
Early Risk Signals
Mapping
Influence Networks
Scenario
Intervention Insights
Every engagement starts with our ready-made products. Where your needs go beyond them, we build bespoke solutions tailored to your data, workflows, and goals.
Explore our solutionsFunded research projects
- Co-funded R&D programme advancing multilingual narrative intelligence infrastructure.
- Open-source AI-generated and coordinated propaganda detection across multiple languages.
- Collaborative initiative analysing Bulgaria's information environment with academic and civil-society partners.
- Bulgarian-language emotion and sentiment classifiers, co-developed with the GATE Institute and released to researchers.
- Our research pipeline of NLP enrichments - entities, sentiment, topics, summaries, virality - whose production-grade capabilities now power Pingrid and Annex.
Editorial standards & methodology
Research and analysis you can cite with confidence.
Every blog, SitRep, and case study carries named authorship, peer review by a domain lead, source disclosure, and a documented data window - so you can re-use our findings in your own briefings without second-guessing where they came from.
The people behind the AI
At Identrics, artificial intelligence is powered by natural intelligence.
Meet the linguists, engineers, data scientists, and strategists who make it all possible - and who keep our models honest one annotation review at a time.
Let's Talk
We listen.
We advise.
We make it happen.
Whether you're facing a narrative, risk, intelligence or data challenge, our team is ready to help.
Talk to our team