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Identrics

Identify Key Players and Networks Shaping Online Narratives

Track narrativesDetect risksUnderstand influence

Track how narratives spread, who amplifies them and where risks emerge.

Products

Identrics Ecosystem.

Understand narratives, detect manipulation and transform information into actionable intelligence.

Plus the open-source and research work behind them.

Discover, enrich and continuously update journalists, media outlets and influencers.

  • 01High-volume media ingestion
  • 02Journalist recognition
  • 03Contact extraction
  • 04Normalised structured output
Explore Pingrid

Turn information streams into insights - from tracking narrative credibility to mapping influence networks. Annex produces Sitreps that flag narrative attacks and sharp turns as they emerge.

  • 01Narrative tracking and credibility scoring
  • 02Network analysis and influence mapping
  • 03Custom taxonomies and AI-powered insights
  • 04Interactive visualisations and reports
Explore Annex

Model how a story travels, amplifies and mutates before it reaches your stakeholders - so you can act early.

  • 01Narrative propagation modelling
  • 02Scenario and crisis simulation
  • 03Amplification network mapping
  • 04Early intervention analysis
Explore Emulator
BUILT FOR YOU

Find the intelligence workflow that fits your team.

Different teams face different information challenges.

Start with the problem you need to solve.

Government & Defence

Detect influence operations, coordinated campaigns and emerging risks to protect national interests and public safety.

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Corporate Affairs & Communications

Understand how narratives spread across media, journalists and influencers, then turn that intelligence into executive decisions.

Media Intelligence

Enrich media monitoring and research products with journalist, influencer and narrative intelligence.

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Risk & Compliance

Strengthen due diligence and investigation with entity intelligence, adverse media detection and explainable evidence.

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BUILT WITH YOU

When off-the-shelf products aren't enough, we build what you need.

We design custom intelligence solutions tailored to your data, workflows and objectives.

Built by the same engineers and researchers behind Annex, Pingrid and Emulator.

Talk to an expert
  • 01

    Knowledge Graphs & Connected Data

    Transform fragmented information into structured intelligence.

  • 02

    Custom AI Models & Taxonomies

    Build specialised classification systems for your domain.

  • 03

    Risk & Entity Intelligence

    Identify critical entities, events and emerging risks.

  • 04

    Integrations & Decision Support

    Connect internal and external data into a unified workflow.

Let's talk about your challenges.

Our team works with governments, media intelligence providers and enterprise analysts worldwide.