Keep your journalist database alive - automaticallyMedia Contacts API by Identrics
Discover active journalists as they emerge, track who covers what, and turn your media list into a live intelligence asset your team actually trusts.
Request a demoA journalist database that updates itself.
For PR software providers, keeping a journalist list fresh is a permanent cost centre. The Media Contacts API takes that off your plate - new contacts captured automatically, stale metadata flagged for review.
Your database stays complete, and each journalist stays linked to the topics they actually cover.
With the Media Contacts API you can:
- Skip manual updates and put your team on strategic work.
- Stay current with the latest journalist information automatically.
- Pitch each journalist on the topics they actually cover.
Automate the whole media-contacts workflow so your database stays fresh and your team focuses on what moves the business forward. Pick one service or stack them all.
Journalist Signals
Catch newly active journalists the moment they start publishing. Continuous scans surface emerging authors so your database grows without manual research.
You get real-time intelligence on who's writing what - and a wider, more current outreach list than any quarterly refresh can give you.
Journalist & Outlet Focus
Know which topics, entities and regions each journalist or outlet actually covers over time. The Media Contacts API tracks focus areas so you can:
- Run tighter mailing groups - press releases land with the right audience.
- Pitch the reporters most likely to care - not the whole list.
Precise data on each author's expertise means sharper targeting and better engagement.
Bespoke Knowledge Management
Get a dedicated Knowledge Manager to organise your media data for impact. Database structures and metadata standards (IPTC or your own label framework) are designed around the way your team actually works.
- Authors and publishers aligned under unified metadata standards.
- Relationships between authors, outlets and publishers mapped - revealing connections relational databases miss.
You end up with a knowledge infrastructure that's robust, scalable and ready for intelligent querying.
Knowledge Base
Go past surface-level lists. Knowledge-graph storage captures and connects unlimited information on journalists, outlets and publishers - in a structure optimised for AI-assisted querying.
- Link entities in ways static databases simply can't.
- Let your clients ask questions and get immediate, AI-based answers.
- Keep improving how data is organised and served as the repository grows.
The result: a live knowledge environment that surfaces hidden insight, sharpens editorial decisions and builds stronger media relationships.
An API-first architecture and scalable infrastructure keep you at the front of media outreach with real-time updates.
Custom integration options slot into the workflows you already run - whether you're a small agency or a global enterprise.
Drop manual maintenance
Continuous, automated updates free your team from the grind of database upkeep.
Spend time on real relationships
With data upkeep off the plate, your team builds trust with journalists - and earns coverage that compounds.
Pitch with better aim
Match stories to the right reporters and outlets. Higher hit rate, less wasted outreach.
Catch coverage shifts sooner
Spot emerging writers and beat changes before your competitors - and before the story window closes.
Reclaim team hours
Move headcount from routine data checks to high-leverage planning and creative work.
Make PR decisions on data
Real-time analytics tell you where to prioritise - and give you the ROI numbers leadership wants.
Stop chasing stale info. Keep your media contacts fresh and relevant.
A live, enriched contacts API that adapts to your beats and your CRM.