Research, product thinking and recaps from the team building AI for media intelligence, disinformation detection and narrative analysis.
What's inside? Field notes, deep dives, and product updates from the Identrics team - covering how narratives form, spread, and get measured.
Written by the people driving Identrics forward.
Gartner has named Identrics within the Specialists group in its June 2026 Emerging Market Quadrant for Narrative Intelligence - Startup Vendors.
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How our Narrative Emulator uses predictive AI and synthetic narratives to help organisations move from reactive crisis comms to strategic preparedness.
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500+ participants, three days, and a clearer picture of the omnichannel reality of information threats - recap and what comes next.
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The anatomy of viral falsehoods - creation, amplification, and the technological factors that accelerate them across digital platforms.
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Beyond general sentiment - pinpoint exactly who or what people feel positive or negative about, and why it matters for media intelligence.
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NLG and custom LLMs are reshaping media intelligence with automated summaries, sentiment analysis, and real-time insights.
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How abstractive summarisation uses AI and NLP to transform long-form content into clear, concise insights - for media, research, and marketing.
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When and how you can take legal action against false-information spreaders - defamation law, who can be sued, and how to protect your reputation.
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Who can be held legally accountable for false information online - individuals, media organisations, social platforms, and AI algorithms.
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The psychology behind why people share false information online - cognitive biases, emotional triggers, social validation, and echo chambers.
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The key differences between misinformation and disinformation, real-world examples, and strategies to detect and combat both.
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How disinformation spreads, why it is harmful, and what steps you can take to detect and combat false information.
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The first Bulgarian datasets and classifiers for detecting emotions and sentiments in social media texts - built with GATE Institute.
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What large language models are, how they are pre-trained and fine-tuned, and why responsible AI development matters.
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Nesin Veli and Amrita Sidhu presented on high-impact product innovation through partnership at AMEC Summit 2024 in Sofia.
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Nesin Veli presented at FIBEP Tech Day 2024 in London on combating disinformation, cognitive warfare, and AI-powered PR optimisation.
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A panel discussion exploring the fine line between Artificial Intelligence and Absolute Intelligence in public relations.
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What data enrichment is, its key benefits, how it works, and the best tools to enhance data quality and drive smarter decisions.
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How DSaaS helps organisations leverage expertise, tools, and knowledge to transform data into actionable business intelligence.
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Identrics delivered a compelling presentation on leveraging AI to combat propaganda and hate speech.
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How generative AI is transforming non-English content, from machine translation and sentiment analysis to ethical considerations.
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WASPer is a revolutionary initiative designed to identify and mitigate the effects of AI-generated trolling.
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Identrics is a technology partner in CoDE, a collaborative initiative analysing Bulgaria's information environment.
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How generative AI is transforming non-English content creation, bridging language gaps, and enabling culturally resonant experiences.
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The 5 essential elements of a successful newsletter content strategy - from well-defined goals to mobile-friendly design.
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A recap of the conference bringing experts together to discuss actionable solutions against disinformation and hybrid warfare.
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The evolution of email marketing, the rise of newsletter automation, and how Identrics helps businesses transform communication strategies.
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How data taxonomy classification works, why it matters, and how Identrics organises unstructured text data with machine learning.
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Identrics wins a Bronze Stevie Award for the Kaspian Data Delivery Platform, recognising innovation in data enrichment.
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How AI-powered moderation can automatically detect hate speech in forum comments and keep online discussions healthy.
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How Reddit's decision to charge for API access affects LLM development, training data accessibility, and the future of AI research.
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The top 6 sources of high-quality training data for language models - from Google Dataset Search to Kaspian by Identrics.
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Ethical AI ensures technologies operate fairly, transparently, and safely. Why it matters and how to build responsible AI systems.
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Identrics, with Ontotext, Sensika Technologies, and the GATE Institute, organised the inaugural conference in July 2022.
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Identrics won Gold at the 18th Annual International Business Awards for multilingual abstractive summarisation technology.
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Identrics' former ML engineer Kristian Krastev shared insights on what machine learning engineers do, the challenges they face, and what it takes to pursue a career.
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