Research
UAE Media Landscape: A 30-Day Snapshot from Pingrid
What 110,628 articles, 991 active authors and 231 outlets show about language, beats and cross-lingual flow in the UAE information environment.
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Field notes from the attention economy
Research, product thinking and recaps from the team building AI for media intelligence, disinformation detection and narrative analysis.
What's inside? Field notes, deep dives, and product updates from the Identrics team - covering how narratives form, spread, and get measured.
Written by the people driving Identrics forward.
Company
Identrics Positioned as a Specialist in Gartner's Emerging Market Quadrant for Narrative Intelligence as of June 2026
Gartner has named Identrics within the Specialists group in its June 2026 Emerging Market Quadrant for Narrative Intelligence - Startup Vendors.
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Research
From Reaction to Strategy: Why Your Next Crisis Response Needs to Start Today
How our Narrative Emulator uses scenario modeling, probabilistic AI and synthetic narratives to help organisations move from reactive crisis comms to strategic preparedness.
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Company
Sofia Information Integrity Forum 2025: What We Learned
500+ participants, three days, and a clearer picture of the omnichannel reality of information threats - recap and what comes next.
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Research
How False Information on the Internet Spreads
The anatomy of viral falsehoods - creation, amplification, and the technological factors that accelerate them across digital platforms.
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Product
What Is Entity-Based Sentiment Analysis?
Beyond general sentiment - pinpoint exactly who or what people feel positive or negative about, and why it matters for media intelligence.
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Product
How Natural Language Generation is Transforming Media Intelligence
NLG and custom LLMs are reshaping media intelligence with automated summaries, sentiment analysis, and real-time insights.
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Product
5 Benefits of Abstractive Summarisation for Media Content Workflows
How abstractive summarisation uses AI and NLP to transform long-form content into clear, concise insights - for media, research, and marketing.
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Research
Can You Sue Someone for Spreading False Information?
When and how you can take legal action against false-information spreaders - defamation law, who can be sued, and how to protect your reputation.
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Research
Who Is Liable When False Information Is Posted Online?
Who can be held legally accountable for false information online - individuals, media organisations, social platforms, and AI algorithms.
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Research
Why Do People Spread False Information?
The psychology behind why people share false information online - cognitive biases, emotional triggers, social validation, and echo chambers.
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Research
Misinformation vs. Disinformation with Real-World Examples
The key differences between misinformation and disinformation, real-world examples, and strategies to detect and combat both.
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Research
Dangers of Disinformation & Misinformation
How disinformation spreads, why it is harmful, and what steps you can take to detect and combat false information.
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Company
Celebrating the SM-FEEL-BG Project
The first Bulgarian datasets and classifiers for detecting emotions and sentiments in social media texts - built with GATE Institute.
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Product
What It Takes to Tailor and Fine-Tune Large Language Models
What large language models are, how they are pre-trained and fine-tuned, and why responsible AI development matters.
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Company
Medianet and Identrics Together at the 2024 AMEC Summit
Nesin Veli and Amrita Sidhu presented on high-impact product innovation through partnership at AMEC Summit 2024 in Sofia.
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Company
Event Recap: What Happened at FIBEP Tech Day 2024?
Nesin Veli presented at FIBEP Tech Day 2024 in London on combating disinformation, cognitive warfare, and AI-powered PR optimisation.
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Company
AI in Public Relations: Panel Discussion with Identrics, AMEC, and BAPRA
A panel discussion exploring the fine line between Artificial Intelligence and Absolute Intelligence in public relations.
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Product
What is Data Enrichment and How It Helps Businesses?
What data enrichment is, its key benefits, how it works, and the best tools to enhance data quality and drive smarter decisions.
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Product
How Data Science as a Service (DSaaS) Accelerates Business Growth
Why recurring media and narrative questions outgrow one-off data projects, and how Pingrid and Annex make intelligence always-on.
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Company
AI Solutions Against Propaganda at Mindstone Sofia AI Meetup 2024
Identrics delivered a compelling presentation on leveraging AI to combat propaganda and hate speech.
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Product
How Generative AI Is Shaping Non-English Content
How generative AI is transforming non-English content, from machine translation and sentiment analysis to ethical considerations.
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Product
Identrics Introduces Project WASPer to Combat AI-Generated Trolling
WASPer is a revolutionary initiative designed to identify and mitigate the effects of AI-generated trolling.
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Company
Identrics Joins the CoDE Project to Combat Disinformation in Bulgaria
Identrics is a technology partner in CoDE, a collaborative initiative analysing Bulgaria's information environment.
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Product
Generative AI and Non-English Content: Bridging the Language Gap
How generative AI is transforming non-English content creation, bridging language gaps, and enabling culturally resonant experiences.
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Company
Reflecting on Technologies Against Disinformation 2.0 (2023)
A recap of the conference bringing experts together to discuss actionable solutions against disinformation and hybrid warfare.
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Product
Why Does Data Taxonomy Classification Matter?
How taxonomy classification turns unstructured text into topics and narratives - the foundation of Annex and Pingrid.
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Company
Identrics Won a Bronze Stevie Award
Identrics wins a Bronze Stevie Award for the Kaspian Data Delivery Platform, recognising innovation in data enrichment.
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Product
How to Automate Hate Speech Detection in Online Communities
Automate hate speech detection in comments, then see the harmful narratives and actor networks behind it with Annex.
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Research
How Will Reddit's API Access Charges Impact LLMs?
How Reddit's decision to charge for API access affects LLM development, training data accessibility, and the future of AI research.
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Product
Best Sources of High-Quality Datasets for Training LLMs
The top 6 sources of high-quality training data for language models - from Google Dataset Search to Kaspian by Identrics.
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Research
Ethical AI Explained: Why It Matters for Business and Society
Ethical AI ensures technologies operate fairly, transparently, and safely. Why it matters and how to build responsible AI systems.
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Company
Reflecting on Technologies Against Disinformation 2022
Identrics, with Ontotext, Sensika Technologies, and the GATE Institute, organised the inaugural conference in July 2022.
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Company
Identrics Won a Gold Stevie Award for Abstractive Summarisation
Identrics won Gold at the 18th Annual International Business Awards for multilingual abstractive summarisation technology.
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