Skip to main content
Identrics
Legal

Terms & Conditions.

INTRODUCTION

Your privacy and trust are important to us at Identrics and this Privacy Policy provides important information about how we handle personal information.

Please read this Privacy Policy carefully and contact our Data Protection Officer at privacy@identrics.ai if you have any questions about our privacy practices or your personal information choices. It is important that you check back often for updates to this Privacy Policy as we may introduce amendments from time to time. If we make changes we consider to be important, we will let you know by placing a notice on our homepage and/or contact you using other methods such as email.

PERSONAL INFORMATION

Identrics is committed to the responsible handling and protection of personal information. Personal information means any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person.

We collect, use, and store personal information when needed to provide our Services and for our operational and business purposes as described in this Policy. We want to be clear about our privacy practices so that you can make informed choices about the use of your information, and we encourage you to contact us at any time with questions or concerns.

Identrics will never collect or process Personal Data pertaining to, directly or indirectly, race, health, sexual orientation, political, philosophical, or religious views.

THE TYPES OF PERSONAL INFORMATION WE COLLECT

We collect personal information from you, if you complete the "Contact us" and "Get access" forms placed on our web page. Should you do so, you will need to provide information such as your name and email address, which will then help us get back to you by email. Not all of the personal information Identrics holds about you will always come directly from you.

In addition, our servers, logs, and other technologies automatically collect certain information to help us administer, protect, and improve our Services; analyse usage; and improve users' experience. We do not share personal information gathered through our website ( www.identrics.ai) with others except as listed in "When we share personal information".

HOW WE USE PERSONAL INFORMATION

We process personal information for these Service- and business-related purposes:

Marketing and events: We use personal information to deliver marketing and event communications to you across various platforms, such as email, telephone, direct mail, and online. If we send you a marketing email, it will include instructions on how to opt out of receiving these emails in the future.

Surveys and polls: If you choose to participate in a survey or poll, any personal information you provide may be used for marketing or market research purposes after your explicit consent.

WHEN WE SHARE PERSONAL INFORMATION

Identrics shares or discloses personal information when necessary to provide Services or conduct our business operations as described below. When we share personal information, we do so in accordance with data privacy and security requirements. We may occasionally share non-personal, anonymized, and statistical data with third parties. Below are the parties with whom we may share personal information and why.

Within A Data Pro Group: Identrics is part of the A Data Pro Group, which consists of variety of teams and functions, and personal information will be made available to them if necessary for the provision of Services, sales and marketing, customer and technical support, and business and product development, for instance. All of our employees and contractors are required to follow our data privacy and security policies when handling personal information.

Third parties for legal reasons: We will share personal information when we believe it is required, such as:

  • To comply with legal obligations and respond to requests from government agencies, including law enforcement and other public authorities, which may include such authorities outside your country of residence.
  • In the event of a merger, sale, restructure, acquisition, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
  • To protect our rights, users, systems, and Services.

OUR LAWFUL BASES FOR PROCESSING

Under the EU General Data Protection Regulation (GDPR) we process personal information only where we have a lawful basis to do so:

  • Performance of a contract or steps prior to a contract (Art. 6(1)(b)): responding to demo requests, sales enquiries, and support messages you send us, and delivering Services to customers.
  • Consent (Art. 6(1)(a)): non-essential cookies and similar technologies (analytics and marketing), our newsletter and other marketing emails, and any optional information you choose to share. You may withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
  • Legitimate interests (Art. 6(1)(f)): securing our website and systems, preventing abuse and spam, keeping an internal record of enquiries so none are lost, and business-to-business relationship management. We balance these interests against your rights and you may object at any time.
  • Legal obligation (Art. 6(1)(c)): accounting, tax, and responding to lawful requests from public authorities.

WHERE WE STORE AND PROCESS PERSONAL INFORMATION

Identrics is based in the European Union. Our own website database, in which we keep a record of every form submission made through this website (so that no enquiry is lost if a third-party system fails), is hosted in the European Union (Ireland). Personal information collected through the website is also stored in our Customer Relationship Management software (CRM).

INTERNATIONAL TRANSFERS

Some of the service providers we rely on to run this website are established in the United States, which means that certain personal information is transferred outside the European Economic Area. These providers are:

  • HubSpot, Inc. (CRM and marketing automation) - receives the details you enter into our contact, demo request, and newsletter forms, together with the page you submitted them from.
  • Google LLC (Google Analytics 4) - receives usage data such as a pseudonymous identifier, approximate location, and device information. Loaded only if you accept analytics cookies.
  • LinkedIn Corporation (LinkedIn Insight Tag) - receives usage data and LinkedIn identifiers for campaign measurement. Loaded only if you accept marketing cookies.

These transfers are made on the basis of the European Commission's adequacy decision for the EU-US Data Protection Framework, to which each of these providers is certified, and, where required, on the basis of the European Commission's Standard Contractual Clauses together with supplementary safeguards. You can request a copy of the relevant safeguards by contacting us at privacy@identrics.ai.

HOW WE SECURE PERSONAL INFORMATION

Identrics takes data security seriously, and we use appropriate technologies and procedures to protect personal information. Our information security policies and procedures are closely aligned with widely accepted international standards and are reviewed regularly and updated as necessary to meet our business needs, changes in technology, and regulatory requirements. For example:

POLICIES AND PROCEDURES

  • We have measures in place to protect against accidental loss and unauthorized access, use, destruction, or disclosure of data.
  • We place appropriate restrictions on access to personal information to a selected number of people in the organisation in our CRM system.
  • We implement appropriate measures and controls, including monitoring and physical measures, to store and transfer data securely.

Training for employees and contractors

  • We require privacy, information security, and other applicable training on a regular basis for our employees and contractors who have access to personal information and other sensitive data.
  • We take steps to ensure that our employees and contractors operate in accordance with our information security policies and procedures and any applicable contractual conditions.

HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information for as long as we reasonably require it for legal or business purposes. In determining data retention periods, Identrics takes into consideration local laws, contractual obligations, and the expectations and requirements of our customers. When we no longer need personal information, we securely delete or destroy it. In particular:

  • Website form submissions kept in our own backup record are deleted after 24 months, unless they have become part of an active customer or supplier relationship.
  • Newsletter subscriptions are kept until you unsubscribe, plus a short suppression record so we do not contact you again.
  • Analytics data is retained by Google Analytics for a maximum of 14 months.
  • Cookie consent records are stored in your browser for a maximum of 12 months, after which we ask you again.

YOUR RIGHTS OVER YOUR PERSONAL INFORMATION

We respect your right to access and control your information, and we will respond to requests for information and, where applicable, will correct, amend, or delete your personal information. Where the GDPR applies, you have the following rights:

Access to personal information: If you request access to your personal information, we will gladly comply, subject to any relevant legal requirements and exemptions, including identity verification procedures.

Correction and deletion: You have the right to correct or amend your personal information if it is inaccurate or requires updating. You may also have the right to request deletion of your personal information; however, this is not always possible due to legal requirements and other obligations and factors.

Restriction and objection: You may ask us to restrict processing of your personal information, and you may object at any time to processing based on our legitimate interests, including profiling for marketing purposes.

Data portability: Where processing is based on your consent or on a contract and is carried out by automated means, you may request a copy of the personal information you provided to us in a structured, commonly used, machine-readable format, or ask us to transmit it to another controller.

Withdrawing consent: Where we rely on your consent, you may withdraw it at any time. You can change your cookie choices through the "Cookie settings" link in the footer of every page, and you can unsubscribe from marketing emails using the link in each email. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Marketing preferences: To opt out of email marketing, you can use the unsubscribe link found in the email communication you receive from us or visit the applicable email preference centre. For other marketing preferences, you can use the "Contact Us" option within our webpage.

Filing a complaint: If you are not satisfied with how Identrics manages your personal data, you have the right to make a complaint to a data protection regulator. In Bulgaria, where Identrics is established, this is the Commission for Personal Data Protection (CPDP). A list of National Data Protection Authorities can be found here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

Please contact us at privacy@identrics.ai with any requests related to your personal information.

COOKIES AND SIMILAR TECHNOLOGIES

Identrics sets and uses cookies and similar technologies to store and manage user preferences, deliver targeted advertising, enable content, and gather analytic and usage data, for example. The use of cookies and other tracking technologies is standard across websites and apps through which information is collected about your online activities across applications, websites, or other services. More information about how we use cookies and similar technologies and how you can control and manage them is below.

COOKIES POLICY

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

Our cookies help us:

  • Make our website work as you'd expect
  • Improve the speed/security of the site
  • Continuously improve our website for you
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties
  • Pay sales commissions

You can learn more about all the cookies we use below:

Granting us permission to use cookies - If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

TYPES OF COOKIES AND WHY WE USE THEM

Absolutely necessary cookies: These cookies are essential to enable you to move around a website and use its features. Without these cookies, services you have asked for, like adding items to an online shopping cart, cannot be provided.

Performance cookies: These cookies collect information about how you use our websites. Information collected includes, for example, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. These cookies don't collect information that personally identifies you and only collect aggregated and anonymous information. Performance cookies are used to improve the user-friendliness of a website and enhance your experience.

Functionality cookies: These cookies allow the website to remember choices you make (such as your username or ID, language preference, or the area or region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of web pages. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

Our own cookies

Anonymous Visitor Statistics Cookies: We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called "analytics" programs also tell us if, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Advertising Cookies: Cookies are widely used in online advertising. Neither us, advertisers nor our advertising partners can gain personally identifiable information from these cookies.

Remarketing Cookies: You may notice that sometimes after visiting a site you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so called "remarketing cookie" during your visit. We use these adverts to offer special offers etc. to encourage you to come back to our site. Don't worry we are unable to proactively reach out to you as the whole process is entirely anonymised. You can opt out of these cookies at any time as explained above.

Cookies in emails: Our emails are sometimes send through Email marketing software, which contain cookies that track whether you open, forward, report or unsubscribe from our emails and whether you click any links within them. The cookies used in our emails to monitor these behaviours are unique to each email and track to them better communicate with, share interesting solution and services news and offers. They are not stored on your computer or mobile device.

Third party cookies

Performance, analysis and search on Identrics: These are cookies set up by www.identrics.ai on your device to meet navigation needs, for optimisation and personalization of services from our site.

Google Analytics 4: These cookies are set up by www.identrics.ai to analyse the platform's audience and marketing performance indicators. They are attributed to each visitor of a webpage, so a visitor is given the same login at each visit and is counted only once. Google Analytics 4 is loaded only after analytics consent is granted.

HubSpot: These cookies are set by HubSpot to help us manage marketing communications, track user interactions, and personalise content. HubSpot is loaded only after marketing consent is granted.

LinkedIn Insight Tag: These cookies are set by LinkedIn to help us track conversions, retarget website visitors, and measure the performance of LinkedIn advertising. The LinkedIn Insight Tag is loaded only after marketing consent is granted. We do not have control over how LinkedIn processes this information; we invite you to review LinkedIn's privacy policy.

Turning Cookies Off: You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of our's and a large proportion of the world's websites as cookies are a standard part of most modern websites.

We use cookies to make our website work including: Allowing you to add comments to our blog and submitting a completed "Contact us" form on our site. There is no way to prevent these cookies being set other than to not use our site.

It may be that your concerns around cookies relate to so called "spyware". Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive.

OTHER TRACKING TECHNOLOGIES

Web server & application logs: Our servers automatically collect certain information to help us administer and protect the Services, analyse usage, and improve users' experience. The information collected includes: IP address and browser type; Device information including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign; Device operating system and other technical facts; The city, state, and country from which you access our website; Pages visited and content viewed; Information or text entered; Links and buttons clicked; URLs visited before and after you use our Services.

Links and connections to third-party services: Our Services may contain links to and may be used by you in conjunction with third-party apps, services, tools, and websites that are not affiliated with, controlled, or managed by us. Examples include LinkedIn and third-party apps like voice software and readers. The privacy practices of these third parties will be governed by the parties' own Privacy Statements. We are not responsible for the security or privacy of any information collected by these third parties. You should review the privacy statements or policies applicable to these third-party services.

CHILDREN'S PRIVACY

Identrics provides business information solutions for professionals, and our Services/Solutions are generally not aimed at children.

MARKETING PREFERENCES AND SERVICES SUPPORT

To update your email marketing preferences if you ever happen to receive such form of communication from us, or for technical support or other help with our Services, please visit the applicable email preference center or use the "Contact Us" form.

HOW TO CONTACT US

We understand that you may have questions or concerns about this Privacy Policy or our privacy practices or may wish to file a complaint.

Please feel free to contact us in one of the following ways:

  • Email: privacy@identrics.ai
  • Attn: Data Protection Officer
  • Address: Identrics Ltd., 117 Hristo Botev Blvd., 1303 Sofia, Bulgaria

Last Updated: 20 May 2018