See the stories that move markets, policy and public opinion.
Narrative Intelligence reveals how issues are framed, how they spread, and why they matter. From brand risk to geopolitical shifts, get a clear picture of the narratives shaping your world.
A story is not a keyword.
Narratives are living structures - claims, frames, actors, languages, platforms and a lifecycle of their own.
- Mentions
Signals appear separately.
Articles, posts and comments begin to reference the same issue, but the pattern is still fragmented.
- Frames
The same claim takes shape.
Different sources start using similar language, examples and blame structures. A story begins to form.
- Movement
The narrative starts to travel.
New actors amplify it, translate it or adapt it for different audiences, markets and languages.
From signal to story-level intelligence.
Narrative Intelligence is not topic monitoring. It connects claims, frames, actors and mutations into a story-level view of how influence moves.
- 01
Cluster
Group posts, articles and clips around the underlying claim, not just keyword overlap.
- 02
Score
Evaluate narrative reach, credibility, amplification patterns and engagement quality.
- 03
Trace
Follow how the narrative mutates, who picks it up and where it travels.
- 04
Attribute
Identify the actors, outlets and communities shaping the story.
- 05
Brief
Deliver concise narrative intelligence your team can act on.
One solution. Multiple Identrics capabilities.
Narrative Intelligence combines source intelligence, story clustering, influence mapping and situation reporting into a single analytical workflow.
Annex
Track evolving narratives, frames and influence patterns.
Pingrid
Surface the journalists, outlets, influencers and organisations shaping the conversation.
Emulator
Test how a narrative may evolve and where intervention could still matter.
Narrative intelligence your team can read, share and use.
Instead of another mention dashboard, teams receive concise briefings explaining which narratives are emerging, how they are changing, who is amplifying them and why they matter.
Story watch: the policy backlash frame is gaining cross-border traction
What began as a local implementation complaint is becoming a broader story about institutional competence.
Three outlet clusters and several public accounts are now repeating the same framing across two languages.
If the current drift continues, the story may enter mainstream political commentary within the next cycle.
Common questions
FAQ
- How is this different from topic monitoring?
- Topics are buckets. Narratives are stories with claims, characters and lifecycles. You track the latter - and link them across languages.
- Can we track narratives we define ourselves?
- Yes. Seed narratives manually and the models cluster related content as it emerges.
- How is Impact Score calculated?
- It blends audience reach, source credibility, amplification patterns and engagement quality - calibrated per market.
Explore related solutions
Related
Catch the next narrative crisis before it escalates.
Map the actors, outlets and communities shaping each story.
Detect coordinated disinformation and manipulated narratives.
Track narratives and risks around elections.
Stop counting mentions. Start tracking stories.
Pick a topic - we'll set up narrative tracking around it.