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Identrics
API Framework

Share of VoiceSoV API by Identrics

Track every mention of your brand and competitors with contextual precision.

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Use it standalone, or compose it with any other Kaspian enrichment - sentiment, NER, topics, summarisation, and more - in a single pipeline.
Kaspian API
46%
Your brand
What the API Does

A single API endpoint, production-ready.

The Share of Voice API measures how much of the conversation your brand owns - and how that compares to competitors - across online coverage, in any language you operate in.

We go beyond simple keyword counting. The API resolves pronouns and contextual references to your brand, so a mention is counted whenever the text is actually about you - not just when your name appears as a string.

Common use cases:

  • 01Track your share of voice vs. competitors across markets and languages.
  • 02Evaluate campaign impact by measuring share-of-conversation pre/post launch.
  • 03Detect rising challengers and shifts in category attention.
  • 04Combine with sentiment scoring to weight share of voice by tone.
API Capabilities

What you get out of the SoV endpoint.

Built and maintained by the Identrics applied AI team. Trained on human-in-the-loop data, benchmarked continuously, and shipped to you as a single, well-documented API.

01

Contextual mention detection

Resolve pronouns and contextual references so every real mention counts - not just literal name matches.

02

Density scoring

Quantify each brand's relative weight in the conversation across a defined window and corpus.

03

Optional sentiment overlay

Stack with the Sentiment API to weight share of voice by tone, not just volume.

04

Referenced sources

Every count comes with the underlying articles and snippets that produced it - fully auditable.

How the API Works

From request to enriched response.

  1. 01

    Define brand criteria

    Configure the brands, products and keywords you want tracked, including variants and aliases.

  2. 02

    Models analyse coverage

    Content is translated where needed, parsed and analysed with NLP to detect contextual references.

  3. 03

    Get share of voice scores

    Receive per-brand density and counts on a comparable scale, with source references included.

Combine With

Use it alone. Or stack it with the rest of Kaspian.

Every Kaspian enrichment ships as its own API, and they all share a common contract - so you can call SoV on its own today, or chain it with any of the others tomorrow to build a richer pipeline. No extra integration work.

SoV API

Ready to plug SoV into your stack? Tell us the job; we'll spin up a standalone or composed deployment.

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