Identrics. Customisable AI & NLP solutions that help you understand data.
Fight Falsehoods and Manipulative Narratives
Our AI-powered technology identifies and manages disinformation, propaganda, hate speech, and other harmful content across various digital spaces.
Take proactive steps to secure your organisation, enhancing safety and trust while ensuring compliance with regulatory standards and social responsibility.
What Do We Offer
We offer comprehensive solutions designed to combat a broad spectrum of information disorders that pollute the digital landscape. Our technology is engineered to detect and address the nuances of manipulative communications such as disinformation, propaganda, hate speech, and more.
- Wide-ranging detection capabilities
You can use our AI-driven tools to continuously monitor and analyse a diverse array of digital sources, including online media, blogs, forums, social media platforms like Telegram and Reddit, and comments sections. This wide-reaching surveillance ensures that no type of manipulative content goes unnoticed, no matter where it appears.
- Adaptive technology
Leveraging the ML and AI models that we use, you can adapt to the ever-evolving tactics used in disinformation campaigns. By staying ahead of new trends and techniques in harmful communication and updating our solutions, your organisation can have the most current and effective protection.
This foundational approach empowers organisations to maintain control over the narrative within owned digital spaces, promoting a clean, trustworthy, and secure online environment.
Secure your online environment against disinformation and malicious content.
Explore Our Solutions
Protect Your Space
Discover how our AI-powered solutions can help you maintain a trustworthy and secure online presence.
Disinformation Detection
Shield your organisation from the impact of fake news and false information with our advanced disinformation detection.
Utilise our AI-driven technology to proactively identify and mitigate disinformation across diverse digital environments.
With this solution, you can:
- Safeguard your digital presence by monitoring a wide array of platforms including online media, blogs, forums, and social networks.
- Stay ahead of disinformation with instant notifications, enabling swift action to protect your reputation.
- Equip your team with verified information, enhancing your strategy in critical environments.
Protect your brand from disinformation.
Misinformation Detection
Empower your stakeholders with the ability to distinguish between fact and fiction.
Maintain a trustworthy information stream and distinguish between misinformation and other manipulative content with our solutions.
With this solution, you can:
- Cross-verify content against trusted data sources to uphold information accuracy.
- Detect recurring misinformation themes, preventing their spread.
- Upkeep factual integrity in public discourse.
Equip your organisation with the tools to promote factual accuracy and informed decisions.
Hate Speech Detection
Promote a respectful and inclusive online community by quickly identifying and addressing hate speech.
Leverage our sophisticated algorithms to detect harmful language in real-time, ensuring your platforms remain safe and welcoming.
With this solution, you can:
- Monitor discussions continuously and identify hate speech as it occurs, maintaining a positive community environment.
- Get alerts to preemptively address harmful content before it escalates.
- Benefit from AI algorithms that evolve with emerging trends in language use, keeping your protection up-to-date.
Create a safer online environment.
Propaganda Detection
Prevent the spread of misleading propaganda that can distort public perception and affect your operations.
Maintain the accuracy of information associated with your brand, adopting our AI-powered detection tools.
With this solution, you can:
- Track and analyse content extensively across multiple channels to ensure your platform remains unbiased.
- Receive alerts the moment propaganda is detected to maintain control over the narrative.
- Protect various organisational operations, from media to education and governance.
Defend against propaganda and preserve the authenticity of your informational channels.
Online Troll Detection
Our team is pioneering an open-source initiative—WASPer—to tackle the growing challenge of AI-generated trolling.
This revolutionary project is specifically designed to protect online platforms from the sophisticated tactics of AI-assisted trolls, which undermine trust and pollutes online discussions.
With this solution, you will be able to:
- Elevate the quality of online discussions by reducing the noise created by trolls and bots.
- Restore trust in media by ensuring that readers can engage with content free from manipulation.
- Limit the negative impact of misinformation, enhancing the overall online user experience.
Join us in setting new standards for online moderation and ensuring that social media remains a space for genuine social interaction.
Who We Help
Media Organisations and Publishers
Equip media professionals with the tools to ensure the accuracy and integrity of their content, protecting against disinformation and misinformation, and enhancing public trust.
Research Centres
Support researchers in collecting accurate data and insights from online sources, aiding in the study of social dynamics, media influence, and communication patterns.
Law Enforcement Agencies
Provide law enforcement with the capability to monitor and act against online hate speech and radicalisation efforts, ensuring community safety.
Educational Institutions
Assist educators and academic institutions in creating a safe online learning environment, free from hate speech and misinformation, fostering a supportive educational atmosphere.
Government Bodies
Support government agencies in maintaining transparent and reliable communication with the public, safeguarding against information manipulation and enhancing policy outreach.
Non-Profits and NGOs
Enable non-profits working in sensitive or high-impact areas to communicate their missions clearly and without interference from disinformation campaigns.
Fact-Checking Organisations
Empower fact-checkers with robust tools to identify and refute false information, strengthening the factual basis of public discourse.
And more
If your sector is not listed, contact us to see how we can tailor our solutions to meet your specific needs.
How It Works
Identrics uses artificial intelligence (AI) and machine learning (ML) to combat various forms of information disorder, including disinformation, hate speech, and propaganda. Our approach is multifaceted and rooted in the latest technological advancements.
- Our systems continuously gather data from a wide range of digital platforms such as online media, social networks, forums, and more. This extensive monitoring allows us to capture a diverse array of content in real-time.
- Utilising latest ML models, our technology analyses the content for signs of manipulative communication. This includes detecting nuanced language that may indicate disinformation, misinformation, or hate speech.
- The algorithms used are designed to learn and adapt, recognising emerging patterns and tactics used in manipulative campaigns. This adaptive learning helps us stay ahead of new threats as they evolve.
- When our system identifies potential information disorder, it triggers real-time alerts. This prompt notification enables quick response action to mitigate the impact of harmful content.
- Constant updates keep our solutions at the forefront of technology. This provides organisations with the most effective defense against complex digital threats.
- Integration into existing digital infrastructures is at the top of our minds. Through tailored approach, we introduce the solutions while respecting and enhancing your current operational processes.
See our technology in action.
