Our client is a leading provider of communications and media intelligence solutions. With a team of skilled professionals, they navigate the complex media landscape to provide valuable information to businesses across sectors. Their primary challenge was to optimise the time-consuming process of article summarisation without sacrificing quality or integrity.
Customer industry
Media Monitoring
Product used
Abstractive Text Summarisation
Results achieved
50% increase in analyst productivity and 40% reduction in production costs
Challenge
The media intelligence industry is a fiercely competitive environment where timeliness and accuracy are paramount. Our client's team of dedicated professionals were responsible for distilling a deluge of daily news into insights. This manual summarisation process was not only time-intensive but also bore the risk to introduce inconsistencies in the output quality. Moreover, the necessity for subsequent plagiarism detection added another layer of complexity and time commitment.
In short, the challenge was multi-faceted: optimise the summarisation process, maintain or improve content quality, and ensure originality.
Solution
Identrics stepped in with its advanced abstractive summarisation method, designed to go beyond mere sentence extraction. Our technology rephrases the core content of articles into concise and original summaries. This feature addressed the client's pain points head-on, ensuring:
- Unique content creation
- Time efficiency
- Consistency and quality
We have supported the client through every step of the process of implementing the solution, including training, to reduce the time they spent creating summaries of different articles, so they could focus on more important work, as their final goal.
Results
Following the integration of Identrics' abstractive summarisation solution, the media monitoring company experienced transformative changes that were not just immediate but also sustainable. Our client reported that the company leveraged an average of 50% increase in analyst productivity and 40% reduction in production costs.
The long-term benefits from these results are that they allowed the company to allocate time to more complex, value-added tasks, while gaining savings in manual labour and time. Both have opened avenues for the company to scale its services, thereby increasing revenue potential and providing room for business growth.
Advice for other businesses
Our abstractive summarisation method produces coherent and concise summaries. It reduces the length of sentences and thus results in less redundancy in texts. Abstractive summaries can help businesses avoid copywriting issues since they are entirely new texts. That can ultimately save costs and efforts in plagiarism checking.
This technology can be successfully applied to processes in different verticals, such as Publishing, Risk and Compliance, Bioinformatics, and Libraries and Universities among others. Reach out to us with your specific business enquiry today!
Unleash your potential, reclaim your time: choose Identrics' abstractive summarisation.
This case study demonstrates the value of AI-powered solutions in solving complex, industry-specific problems, providing scalable solutions that evolve with an ever-changing business landscape.
Interested in learning more about how Identrics can power your business?
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About the author
Identrics Editorial Team
Editorial team, Identrics
Reporting by the Identrics editorial team - covering company news, partnerships, conferences, and joint research. Reviewed by senior staff before publication.
Reviewed by
Chief Executive Officer, Identrics