Author
Yolina Petrova, PhD
Chief Operations & AI Officer, Identrics
Yolina combines Cultural Studies and Cognitive Science. She is Chief Operations & AI Officer at Identrics and lectures Statistics and cognitive courses at NBU. Her research focuses on trust dynamics between humans and AI systems and cognitive modelling.
Credentials
- PhD Cognitive Science
- Lecturer, New Bulgarian University
Areas of expertise
- Cognitive science
- Responsible AI
- Human-AI trust
- Large language models
Posts by Yolina Petrova
Product · 1 May 2025
What Is Entity-Based Sentiment Analysis?
Beyond general sentiment - pinpoint exactly who or what people feel positive or negative about, and why it matters for media intelligence.
Read postProduct · 22 Jun 2024
What It Takes to Tailor and Fine-Tune Large Language Models
What large language models are, how they are pre-trained and fine-tuned, and why responsible AI development matters.
Read post