Identrics. Customisable AI & NLP solutions that help you understand data.

Industries / Media intelligence

Expand your offering with artificial intelligence.

Media Intelligence icon.

Our ready-made, custom machine learning models help media intelligence providers save time and money, improve their products and expand their tendering. Free up your staff so they can focus on human intelligence-intensive tasks. To discuss implementation of AI and Machine learning in the publishing sector:

Customised models to provide more profound insights.

1 Make sense of any type and volume of text.

Our best-of-breed text mining technologies make sense of any type and volume of text in 11 languages. We currently offer ready-made entity extraction and sentiment analysis models in English, German, French, Spanish, Bulgarian, Italian, traditional Chinese, Portuguese, Russian, Swedish and Dutch.

2 Customize upon your needs now.

Our solutions are immediately deployable via API, easily customisable, and can be augmented via our Data science as a service (DSaaS) capabilities. We can add entity categories and languages. Further customisation is available on demand.

3 Expand your client portfolio.

By improving your services offering with the help of our AI services, you can easily identify and attract new clients for more ambitious and complex projects. Do not hesitate to make a real difference in your field of expertise.

4 Improve your efficiency, reliability and coverage.

We ensure that the content you process is comprehensive, relevant and ordered, thus helping you get basic quantitative analyses out of the way to focus on higher-end, insight-packed qualitative research.

Variety of applicable AI models that help you improve your products and expand your offering.

NLP Enrichment

Introducing Natural Language Processing (NLP) Enrichment – the solution to your data woes. Our state-of-the-art NLP technology allows you to easily extract entities, sentiment, keywords, and more from your text data.

Abstractive Text Summarisation

Our award-winning abstractive summarisation model is tuned to understand and describe the core idea of a news article or the essence of business, economic, crime or political events. The technology that we use can be applied to different domains too by simply inputting sample data.

Topic Engagement

Our Topic Engagement services help you create relevant, unique, and unforgettable content.

You get to understand who clicks on what, how long does something keep the attention on an average basis, does it trigger any reactions, what kind of reactions, do people share it, and last but not least, how do people feel about it.

Automated Reports

Identrics can dive into the data and generate an automated report based on your criteria. If you want to take out more of the information, we can enrich the report with sentiment analysis and send it to you regularly via email.

Newsletter Automation

Discover the power of AI to improve your newsletter performance.

Our unique data lake system allows clients to go beyond traditional keyword or topic searches, allowing them to pinpoint industry-relevant sources per their expertise.

Media Contacts Database Automation

Identrics can help you automatically acquire new journalists’ contacts and update all the meta information about them. This way you can be sure that your database is always complete and that each journalist is connected to the topics they write about.

Custom Data Science

With our customisation and DSaaS offering, we don’t just provide a solution – we provide an entire technological ecosystem. Lead by the belief that everyone should have access to meaningful data, our customisation and DSaaS services offer analytics and consulting, giving you our resources, technologies and data scientists. Our goal is to provide companies and organisations without internal resources for AI and analytics with a custom-built and complete data science package.

Hate Speech Detection

Identrics’ Hate Speech Detection service uses natural language processing (NLP) and machine learning (ML) algorithms to analyze comments in real-time, identifying any harmful or abusive language. Our state-of-the-art models are trained on vast datasets of hate speech and are constantly updated to stay ahead of the latest trends in harmful language usage.

Training Data for Language Models

Kaspian is an Identrics product that offers the data you need to unlock the power of language models for your business. Our data streams are trusted by many of the world’s leading companies and are built from archives dating back to 2013. With Kaspian, you can quickly and easily access the data you need to train your language models with quality data that meets the highest standards.

We provide domain-specific subsets that can be used to build language models that are adapted to particular industries and domains.

Entity extraction – a case study

A global communications agency

The challenge:
Calculating share of voice within articles for a beer manufacturer and seven of its brands

The solution:
We extracted the names, name variations, and all expressions referring to them in the text
(such as pronouns, descriptive terms, by-names, etc.), applying a share scale and rule-based
metrics evaluation to determine what percentage of an article is dedicated to the company and its brands. As compared with human analysis, this solution is far more objective and accurate, and, of course, quicker. It is easily adaptable to any brand, group of brands, and competition analysis.

Sentiment analysis – a case study

A Data Pro

The challenge:
Streamlining media analysis processes internally

The solution:
We worked with A Data Pro’s media analysts to train our general sentiment model, which they implemented in-house to reduce the hours they spent manually processing articles, as well as
to root out disparities between analysts. Together with our entity extraction model, this solution dramatically increased the team’s efficiency. It is currently being integrated into A Data Pro’s white label media listening platform.

AI and ML will help you stay on track.

With information ever more accessible and easier to disseminate, and every internet user able to voice their opinion to an ever wider public, keeping a close and constant tab on what people care about, how people feel, what people share is ever more crucial. We work with media intelligence providers and executives to help identify the issues and attitudes that can impact their clients and business, and offer ever broader and deeper analyses.

Our solutions can be put towards:

  • Processing large volumes of coverage
  • Identifying patterns and trends
  • To facilitate analyses
  • Assessing share of voice
  • Streamlining media listening platforms
  • Market research
  • Coping attitudes at early product development stages
  • Measuring the effect of communications campaigns
  • Tailoring messaging and campaigns to specific publics
  • Keeping abreast of attitudes to produce engaging content
  • Upgrading media listening platform-tools

Understand your business through data.