Identrics. Identify Key Players аnd Networks Shaping Online Narratives.
Expand Your Offering With AI
Our ready-made, custom machine learning models help media intelligence providers save time and money, improve their products and expand their tendering.
Free up your staff so they can focus on human intelligence-intensive tasks.
What We Offer
Customised Models To Provide More Profound Insights
1
Make Sense of Any Type and Volume of Text
Our best-of-breed text mining technologies make sense of any type and volume of text in 11 languages. We currently offer ready-made entity extraction and sentiment analysis models in English, German, French, Spanish, Bulgarian, Italian, traditional Chinese, Portuguese, Russian, Swedish, and Dutch.
2
Customise Upon Your Needs Now
Our solutions are immediately deployable via API, easily customisable, and can be augmented via our Data science as a service (DSaaS) capabilities. We can add entity categories and languages. Further customisation is available on demand.
3
Expand Your Client Portfolio
By improving your services offering with the help of our AI services, you can easily identify and attract new clients for more ambitious and complex projects. Do not hesitate to make a real difference in your field of expertise.
4
Improve Your Efficiency, Reliability, and Coverage
We ensure that the content you process is comprehensive, relevant and ordered, thus helping you get basic quantitative analyses out of the way to focus on higher-end, insight-packed qualitative research.
Our AI Services
Improve Your Products and Expand Offering
NLP Enrichment
Introducing Natural Language Processing (NLP) Enrichment – the solution to your data woes. Our state-of-the-art NLP technology allows you to easily extract entities, sentiment, keywords, and more from your text data.
Entity Summarisation
Our award-winning abstractive summarisation model is tuned to understand and describe the core idea of a news article or the essence of business, economic, crime or political events. The technology that we use can be applied to different domains too by simply inputting sample data.
Facebook Engagement
Our Topic Engagement services help you create relevant, unique, and unforgettable content.
You get to understand who clicks on what, how long does something keep the attention on an average basis, does it trigger any reactions, what kind of reactions, do people share it, and last but not least, how do people feel about it.
Automated Reports
Identrics can dive into the data and generate an automated report based on your criteria. If you want to take out more of the information, we can enrich the report with sentiment analysis and send it to you regularly via email.
Newsletter Automation
Discover the power of AI to improve your newsletter performance.
Our unique data lake system allows clients to go beyond traditional keyword or topic searches, allowing them to pinpoint industry-relevant sources per their expertise.
Media Contacts Database Automation
Identrics can help you automatically acquire new journalists’ contacts and update all the meta information about them. This way you can be sure that your database is always complete and that each journalist is connected to the topics they write about.
Case Studies
Using Entity Extraction
Client:
A global communications agency
The challenge:
Calculating share of voice within articles for a beer manufacturer and seven of its brands
The solution:
We extracted the names, name variations, and all expressions referring to them in the text
(such as pronouns, descriptive terms, by-names, etc.), applying a share scale and rule-based
metrics evaluation to determine what percentage of an article is dedicated to the company and its brands. As compared with human analysis, this solution is far more objective and accurate, and, of course, quicker. It is easily adaptable to any brand, group of brands, and competition analysis.
Using Sentiment Analysis
Client:
A Data Pro
The challenge:
Streamlining media analysis processes internally
The solution:
We worked with A Data Pro’s media analysts to train our general sentiment model, which they implemented in-house to reduce the hours they spent manually processing articles, as well as
to root out disparities between analysts. Together with our entity extraction model, this solution dramatically increased the team’s efficiency. It is currently being integrated into A Data Pro’s white label media listening platform.
AI and ML Will Help You Stay on Track
With information ever more accessible and easier to disseminate, and every internet user able to voice their opinion to an ever wider public, keeping a close and constant tab on what people care about, how people feel, what people share is ever more crucial. We work with media intelligence providers and executives to help identify the issues and attitudes that can impact their clients and business, and offer ever broader and deeper analyses.
Our solutions can be put towards:
- Processing large volumes of coverage
- Identifying patterns and trends
- To facilitate analyses
- Assessing share of voice
- Streamlining media listening platforms
- Market research
- Coping attitudes at early product development stages
- Measuring the effect of communications campaigns
- Tailoring messaging and campaigns to specific publics
- Keeping abreast of attitudes to produce engaging content
- Upgrading media listening platform-tools
