Identrics. Identify Key Players аnd Networks Shaping Online Narratives.
Media Contacts
Transform your media database from a static list into a dynamic intelligence asset.
Media Contacts Services
We automate the entire process of media contacts management, ensuring your database is always fresh and relevant. Adopt one or more from our services to free up resources and focus on what truly matters – driving your business forward.
Journalist Signals
Our system continuously scans media publications for emerging authors, capturing signals that let you quickly update your database and expand coverage.
Instead of waiting for manual research, you gain real-time intelligence on newly active journalists, enabling broader and more timely outreach.
Journalist & Outlet Focus
Want to know which topics, entities, or regions a journalist or outlet covers over time? Our Media Contacts API identifies and logs these focus areas, so you can:
- Improve mailing group management: Align your press releases with the right audience.
- Enhance press distribution: Ensure content reaches the reporters most interested in your subject matter.
With precise data on each author’s expertise, you can refine targeting and boost engagement.
Bespoke Knowledge Management
Leverage our dedicated Knowledge Manager to organise and optimise your media data for maximum impact. We tailor solutions to your unique needs, designing consistent database structures and integrating the standards you rely on (IPTC or custom label frameworks).
- Align authors and publishers under unified metadata standards.
- Map relationships between authors, outlets, and publishers to reveal connections not visible through traditional relational databases.
This holistic approach ensures your knowledge infrastructure remains robust, scalable, and primed for intelligent insights.
Knowledge Base
Go beyond surface-level data. Our knowledge graph solutions let you capture, store, and connect unlimited information about journalists, media outlets, and publishers – all in a structure optimised for AI-assisted human querying.
- Link entities in ways not possible with static databases.
- Empower your clients to ask questions and receive immediate, AI-based answers.
- Continually improve how data is organised and served as your repository grows.
The result is a dynamic knowledge environment that reveals hidden insights, streamlines editorial decisions, and fosters stronger relationships with media professionals.
Key Benefits
Our API-first architecture and scalable infrastructure deliver the real-time updates you need to stay at the forefront of media outreach.
Choose from custom integration options that seamlessly fit your existing workflows, whether you are a small agency or a global enterprise.
- Eliminate manual maintenance
Automate the continuous updating of your media contacts, so you can devote more time to strategic tasks that grow your brand. - Focus on strategic media relations
By removing the burden of data upkeep, your team can build stronger relationships with journalists, increasing trust and coverage over the long term. - Improve pitch targeting accuracy
Match stories to the most relevant reporters and outlets, enhancing your success rate and reducing wasted outreach. - Boost media coverage success
Identify new opportunities more quickly, ensuring you don’t miss emerging writers or shifts in coverage areas. - Save valuable team resources
Free up your staff for high-level planning and creative campaigns, rather than routine data checks and manual updates. - Make data-driven PR decisions
Rely on real-time analytics and insights to fine-tune your pitches and strategies, helping you prioritise effectively and demonstrate ROI.
Request a demo
Stop chasing stale info. Let our system keep your media contacts fresh and relevant.
