Identrics. Customisable AI solutions that help you understand data.

Data scientists, software developers, and engineers who just <§stop offset="0.61" stop-color="#ff5430"/> big data.

Identrics has three camps that rule over big data:

Data Scientists

They make sure you get the most valuable insights from your data.

Software Developers

To ensure that everything in the data science team is smooth sailing the software developers adapt our machine learning and deep learning tools.

Engineers

The unsung heroes of our machine and deep learning applications that we use for natural language processing in over 11 languages.

Vladimir Petkov
Chief Executive Officer
Vladimir Petkov
Chief Executive Officer
Vladimir has nearly two decades’ experience in business development, digital media and automation integration. Beyond his work with Identrics and its big sister A Data Pro, he lectures at Sofia University and produces several popular podcasts.
Deyan Peychev
Chief Technology Officer
Deyan Peychev
Chief Technology Officer
With a decade in the field, Deyan is a veteran in the development of semantic technologies and methods for knowledge extraction and representation. He is a Biotechnology graduate, with academic interests including genetic engineering, molecular biology and bioinformatics.
Vasil Shivachev
Chief Operation Officer
Vasil Shivachev
Chief Operation Officer
Vasil has 15 years’ experience in information technologies and services, having held diverse roles, ranging from DevOps Engineer to managing a computer retail chain. He’s an avid audio- and technophile, who collects turntables and rare and historic components for music and home theatre systems.
Iva Marinova
Chief Data Scientist
Iva Marinova
Chief Data Scientist
Iva’s experience covers deep learning and artificial neural networks, statistical data analysis and NER. She speaks four languages and holds the unlikely combination of a Master’s degree in Computer and Information Systems Security and a Bachelor’s in Theatre.
Kristian Krastev
Software Architect
Kristian Krastev
Software Architect
Kristian is the architect behind one of Identrics' core software frameworks delivering training-to-production ML model lifecycle for NLP application services. He currently leads a cross-domain RnD project employing Computer Vision.
Kris came from a humanities background to receive Distinction from the University of Bristol for his bachelor of Computer Science thesis in Computational Neuroscience. He is a skilled Python and C/C++ programmer interested in the more fundamental aspects of computing like the maths and algorithmics of deep learning, probability and information theory as well as software design.
Kristian is an avid cinemaniac and has participated in film production and festival organisation in various roles. He loves art, the sea and the mountains, and speaks French and Russian.
Yolina Petrova
Data Scientist
Yolina Petrova
Data Scientist
Yolina combines the hearth of Cultural studies and the brains of Cognitive science. Currently, she works at Identrics as a Data Scientist and teaches Statistics and several cognitive courses at NBU. Her interests focus on means of improving our understanding of the trust dynamics between humans and artificially intelligent systems, whether it should be facilitated (if yes, how) so that we can improve the production of socially beneficial and responsible AI. She also has a strong research interest in the field of Cognitive Modeling and more specifically in modeling cognitive abilities considered distinctive for humans.
Boryana Kostadinova
Junior Data Scientist
Boryana Kostadinova
Junior Data Scientist
Simeon Martev
VP of Engineering
Simeon Martev
VP of Engineering
Simeon has over 15 years of experience as a software developer. He currently leads teams of software engineers developing and implementing tailor-made software solutions for data aggregation, transformation and content enrichment. These projects focus on business intelligence and media intelligence industries.


Dimitar Todorov Identrics Developer Dimitar Todorov Identrics Developer
Dimitar Todorov
Manager software architecture engineering
Dimitar Todorov
Manager software architecture engineering
Dimitar is an experienced software developer with a solid background in Java programming. He has rich experience in software development in various sectors like entertainment, banking, government and enterprise information systems. He holds a bachelor's degree in Computer science and informatics and is currently working on his MSc in Artificial intelligence and robotics. In his spare time, Dimitar enjoys hanging out with family and friends and catching up on the latest in AI and NLP.
Valentin Kalbov
Software Developer
Valentin Kalbov
Software Developer
Valentin has an informatics background and is responsible for adapting machine and deep learning tools to be used by our data scientists. A craft beer enthusiast, guitar player and jazz aficionado, he is a graduate of the University of Sussex, who came back to Bulgaria to join Sofia’s thriving tech industry in 2018.
Nesin Veli
Product manager
Nesin Veli
Product manager
Nesin's experience is focused on automation and data transformation. Нe is responsible for designing and implementing new technological solutions aligning with the developing needs of the market and the business. Having both tech knowledge and an understanding of editorial work allows him to translate business cases into the technological environment and vice versa.
Anna Tsenova
Marketing Manager
Anna Tsenova
Marketing Manager
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