Identrics. Customisable AI & NLP solutions that help you understand data.
What if your team never has to search manually for a media contact again?
Automatically grow and update your media database with Identrics' powerful technologies.
What is Media Contact Database Automation?
If you are a PR software provider, you probably already know how challenging it is to keep your list of journalists fresh and up-to-date.
Identrics can help you automatically acquire new journalists’ contacts and update all the meta information about them. This way you can be sure that your database is always complete and that each journalist is connected to the topics they write about.
We can provide you with five services to optimise your media contacts database.
Media content from every country you need
As a media contacts database provider, the foundation of your business relies on keeping track of different sources of media content across the globe.
We deliver media content that can be automatically plugged into your production pipeline. Our source catalogue consists of thousands of media sources from around the globe and generates millions of articles on a daily basis.
The data is automatically collected, cleaned, normalised and stored in a structured format.
Each media article from the data set has:
- Publisher Name
- Publisher URL
The advantage of Identrics’ datasets is that they are ready for machine post-processing, such as machine learning, indexing, database ingestion, etc.
Make it easy for PR and Communication professionals to find the right journalists for their pitches
Identrics can help you create a consistent database that follows a clear data organisation strategy designed to maximise customer experience and optimise your press release distribution services.
- Taxonomy creation.
We can create a rigorous organisation system of authors and publishers that will integrate the IPTC or any other metadata standard with our existing client tags.
- Ontology creation.
We can develop a strict ontology that provides a more accurate representation of the relationships between authors, outlets, and publishers, and allows you to store various types of knowledge about them.
The path from a relational database to a knowledge graph database
Do you want to gain a better understanding of how journalists, media outlets and media publishers are connected, and improve the knowledge you can store about them?
Knowledge graphs provide a better representation of relationships between entities and allow the storage of unlimited amounts of information about journalists, media outlets and media publishers.
Identrics can help you migrate your existing database so you can gain this unlimited storage of knowledge supported by a flexible data model.