Identrics. Identify Key Players аnd Networks Shaping Online Narratives.
Combine Information Enrichments to Turn Data Into Insights
Identrics specialises in providing a custom toolkit designed to transform your data into insights tailored to your unique needs.
Our advanced AI and machine learning solutions enable you to extract, analyse, and understand your text data effectively.
What Do We Offer
You can quickly and accurately extract insights from data across any subject area using our advanced data enrichment solutions.
Thanks to our ability to tailor these solutions, you can use them independently or combine two or more to gain business advantage over your data and competitors.
By dedicating time to understand your specific business needs, we ensure the solutions you choose not only integrate seamlessly with your business processes but also deliver the precise results you require.
Customisation sets us apart. Uncovering precious insights could set you apart.
Solutions Designed For You
Uncover Key Terms to Drive Insights
Our technology processes text from various sources, distilling complex information into actionable insights. By identifying these pivotal keywords, your team can quickly align strategies with the core messages and trends in your data.
You can use it to:
- Streamline document processing across corporate databases and archives.
- Facilitate quick access to information for legal and compliance reviews.
- Enhance academic and scientific research by identifying relevant terms within extensive literature.
- Support market research by capturing prevalent keywords in consumer feedback and industry reports.
- And more.
Benefits:
- Operational efficiency: Reduce the time and resources needed to analyse text by focusing on extracted keywords.
- Improved accessibility: Enhance the searchability and retrievability of documents and data within your systems.
- Data-driven strategies: Leverage precise keyword data to inform business strategies and operational decisions.
Maximise the value of your textual data – whether PDFs, digital media, or other – with our Keywords Extraction to make complex information comprehensible and easy to navigate.
Capture the essence of your data.
Find Brand Names, Places, and More in Text Quickly
With our NER service, you can quickly extract valuable information—places, people, organisations, quantities—from various sources such as news articles, social media posts, customer reviews, PDFs, and more.
Tailored for high precision and adaptability to specific use cases, this tool can be further customised to effortlessly work with other solutions like Sentiment Analysis and Topic Classification to provide a complete toolkit for your data analysis needs.
With our NER solution, you can:
- Identify and extract key entities such as names, places, and organisations with high accuracy, helping you understand crucial aspects of your textual data.
- Enhance content discovery by tagging articles and posts with relevant entities.
- Improve customer insights by extracting and analysing entities from reviews and feedback.
- Enhance compliance monitoring by identifying sensitive or specific information across communications.
- And more.
What makes our NER advantageous:
- Multi-language support: Our NER system is designed to recognise and process entities across a multitude of languages, ensuring no valuable data is lost in translation.
- Custom integration: Tailored setups that integrate with your existing data processing pipelines to enhance the overall functionality without disruption.
- Real-time processing: Capable of processing and extracting entities from text in real-time, providing immediate insights.
- Enhanced data usability: Makes your data more actionable and accessible by clearly identifying and categorising key information.
- Increased operational efficiency: Reduces manual data handling and increase efficiency through automated entity recognition.
Enhance your analytical capabilities and gain a deeper understanding of your textual data with our advanced NER service.
Contact us to get started.
Understand Customer Opinions and Sentiments with Clarity
Great brands stay on top by understanding how customers feel about them through opinion mining and artificial intelligence. Our text sentiment analysis services help you get a highly accurate representation of general or public sentiment about a product, service, or company.
2 types of sentiment analysis:
- General sentiment analysis: This provides a broad understanding of the general mood expressed in the text. You can identify and categorise overall text sentiment as Positive, Negative, or Neutral.
- Entity-based sentiment analysis: This helps evaluate sentiment specific to entities such as brands, products, or individuals mentioned within the text, offering deeper insights and multiple benefits.
Possible applications allow you to:
- Measure and compare public perception of of different companies.
- Understand civic opinion on policies and initiatives.
- Analyse market sentiment to inform investment strategies.
- Tailor editorial efforts to resonate with your audience.
Key features:
- Define sentiment moods: We classify text sentiment into Positive, Negative, and Neutral.
- Highly customisable: Our models can be further trained to meet your specific needs.
- Multi-language support: You can analyse text in any language using our language-agnostic models.
Our sentiment analysis helps you stay ahead of the competition by delivering insights that enable you to create content and strategies that click with your audience.
Get better insights into your audience.
Look Through Multiple Topics and Discover Hidden Patterns
Discover the underlying themes in vast amounts of text data with our Topic Modelling solution. Whether analysing collections of text documents, thousands of reviews or social media conversations, our tools help you identify critical patterns that reflect the common topics across the data, and then use that insight to make data-driven decisions.
What it can do for you:
- Get a deeper insight into what customers think about your products or services.
- Use objective data to guide your marketing strategies and product development.
- Quickly process and analyse large volumes of text to keep up with market trends and consumer behaviour.
- By combining topic modelling with other NLP solutions, such as Sentiment Analysis, you can get a complete picture of the user experience.
- Because the whole process is automated, you can turn insight into action in real-time—whenever, wherever.
- And more.
Potential use cases:
- Analyse customer sentiment and trends from online reviews and feedback.
- Automatically tag customer support tickets.
- Quickly understand how employees feel about the business.
- Detect the urgency of queries from conversations.
- Create data-driven content based on trending terms.
Every touchpoint is an opportunity to drive meaningful change to your business based on how you collect and use your data. With our Topic Modelling you can act on data at every stage of your business journey.
Make informed decisions, every time.
Organise Your Content with Automated Categorisation
Organise your content into predefined categories of your choice with our Topic Classification service. This service supports multiple languages and can be adapted efficiently to your industry specifics, ensuring always relevant and precise classification.
How it helps:
- Reduces the time and effort required to manage and navigate through content.
- Allows businesses to make informed decisions based on accurately categorised and easily accessible data.
- Accommodates multiple languages, allowing businesses to classify content from diverse linguistic sources.
- Supports your growth, capable of handling small to very large datasets with the same level of efficiency.
- And more.
What we can do for you:
- Automatically classify vast amounts of content into relevant categories, making it easier to manage and retrieve.
- Set up categories that are tailored to the specific needs and terminologies of your business or industry.
- Facilitate content moderation and compliance across platforms, and improve data analysis by structuring data in an orderly manner.
Optimise your content management processes with our sophisticated Topic Classification solution.
Contact us to optimise your data handling.
Identify and Neutralise Propaganda Techniques in Text
Protect and enhance your brand’s integrity with our Propaganda Classification solution. This advanced service is engineered to discern subtle biases and manipulative techniques in textual data, helping you maintain transparency and trust in the information you consume.
How it helps:
- Automatically identifies propagandist messages and classifies them along with the propaganda techniques employed.
- Ensures all published material is free from manipulative content, preserving your organisation’s credibility.
- Assists in adhering to industry regulations concerning misinformation and media manipulation, crucial for legal and public relations strategies.
- By maintaining transparent and factual communication, businesses strengthen trust with their customers, stakeholders, and employees.
- And more.
Use cases include:
- Media monitoring: Media companies and newsrooms can use Propaganda Classification to vet content for bias and manipulation before publication, ensuring journalistic integrity.
- Content moderation: Social platforms and forums can apply this tool to filter out manipulative content, creating safer, more credible online communities.
- Campaign analysis: Political consultants and campaign managers can use Propaganda Classification to analyse speeches, advertisements, and public statements from opponents to strategise and respond effectively.
- Educational purposes: Academic institutions can incorporate this technology into media literacy education, helping students and researchers identify biased information.
Why we stand out:
- We utilise sophisticated machine learning models that are trained to recognise a variety of propaganda techniques, from bandwagon appeals to loaded language.
- We are capable of processing large volumes of text data in real-time, providing immediate insights into the content’s integrity.
- Our customisation allows for fine adjustment of the detection settings based on the specific context or severity of propaganda.
- We provide comprehensive reporting that highlights identified propaganda techniques, offering context and specifics to help teams make informed decisions about the content.
Equip your organisation with the tools to navigate complex narratives and uphold a clear, unbiased perspective.
Protect your brand’s integrity.
Fit Data to Your Business Needs, Not The Other Way
Imagine having a filing system designed just for your business’s unique challenges. That is what we offer— a way to categorise and access your data that makes sense specifically for you.
What are the benefits:
- Designed just for you: Our taxonomy is not one-size-fits-all; it is tailored to the vocabulary and needs of your industry.
- Saves time: Spend less time searching for information. Our system organises your data so you can find what you need quickly and efficiently.
- Grows with you: As your business expands, our system easily adapts, helping you manage increasing amounts of data without losing track.
- Makes data reliable: With all your information neatly organised, making informed decisions is easier because you trust the data you see.
- Works with your systems: Integrate seamlessly with your existing databases and software, ensuring no disruption to your business.
- Multi-language support: Whether your data is in English, Spanish, or Mandarin, our system handles multiple languages with ease.
You can use it to:
- Keep your articles and materials sorted by topics that align with your readers’ interests, improving engagement and content discovery.
- Quickly find product information by custom categories like seasonal trends or customer ratings.
- Enhance the categorisation of documents, ensuring efficient data retrieval for audits, customer service, or regulatory reporting.
- And more.
Data should not be hard to find and use. Enhance your daily operations and long-term productivity by structuring your data.
Optimise your data management.
Efficiently Summarise Large Volumes of Text
Read, shorten, and understand lengthy texts without sacrificing quality. Our automated abstractive summaries save you time and effort in analysing large volumes of text.
Applications include:
- Create quick summaries for publishing companies and news organisations.
- Simplify document analysis for government bodies and public sector organisations.
- Enhance research efficiency for academic institutions and think tanks.
- Generate brief overviews for business reports and market analysis.
- Optimise document processing for legal firms and compliance departments.
- Extract essential information for media intelligence and research firms.
- And more.
How we do it:
- AI/ML algorithm: Our algorithms generate concise and coherent summaries from the original documents.
- Fact-checking: We ensure the accuracy and reliability of the generated summaries.
- Final summary: The end result is comprehensive, bulletproof summaries ready for further use.
With our award-winning model, you can summarise text in any language. Best of all, it saves you time and enhances your workflow by providing clear and concise summaries effortlessly.
Ready to try automated summaries?
Leverage Data Enrichment To
Utilise advanced analytics to reveal underlying themes and trends in your text data, giving you a competitive edge in understanding market dynamics and consumer behaviours.
Reduce manual effort and save time with our automated data analysis and categorisation tools, boosting productivity and allowing your team to focus on strategic initiatives rather than routine tasks.
Incorporate sentiment data into your reports and dashboards to provide a deeper understanding of customer emotions and market sentiment, enabling tailored strategies that resonate with your audience.
Extract important keywords and entities from content to enhance search functionality and content discoverability, simplifying information retrieval and improving user experience.
Our solutions are built to handle vast amounts of data efficiently, ensuring they scale with your growing business needs without compromising performance.
Easily integrate our solutions with your existing systems and workflows with the help of our data science experts, ensuring a smooth transition and continuous operational flow.
See Real Results From Our Data Enrichment Solutions
United Partners
United Partners, a top-tier international corporate and marketing communications agency, needed a way to efficiently monitor the most discussed industry topics weekly. Identrics created a tailored solution that combined topic modelling with social media engagement metrics. This enabled United Partners to generate a weekly overview of the hottest topics in PR and marketing across multiple countries.
The automated process flagged the most engaging stories from the previous week, systematised them, and presented them in a clear and appealing newsletter. By translating articles into English, the insights were also accessible to experts from different countries.
This solution reduced manual effort, allowing United Partners to allocate more resources to strategic initiatives.