Our client is a leading provider of communications and media intelligence solutions. With a team of skilled professionals, they navigate the complex media landscape to provide valuable information to businesses across sectors. Their primary challenge was to optimise the time-consuming process of article summarisation without sacrificing quality or integrity.
| Customer industry: | Media Monitoring |
| Product used: | Abstractive Text Summarisation |
| Results achieved: | 50% increase in analyst productivity and 40% reduction in production costs |
Challenge
The media intelligence industry is a fiercely competitive environment where timeliness and accuracy are paramount. Our client’s team of dedicated professionals were responsible for distilling a deluge of daily news into insights. This manual summarisation process was not only time-intensive but also bore the risk to introduce inconsistencies in the output quality. Moreover, the necessity for subsequent plagiarism detection added another layer of complexity and time commitment.
In short, the challenge was multi-faceted: optimise the summarisation process, maintain or improve content quality, and ensure originality.
Solution
Identrics stepped in with its advanced abstractive summarisation method, designed to go beyond mere sentence extraction. Our technology rephrases the core content of articles into concise and original summaries. This feature addressed the client’s pain points head-on, ensuring:
- Unique content creation
- Time efficiency
- Consistency and quality
We have supported the client through every step of the process of implementing the solution, including training, to reduce the time they spent creating summaries of different articles, so they could focus on more important work, as their final goal.
Results
Following the integration of Identrics’ abstractive summarisation solution, the media monitoring company experienced transformative changes that were not just immediate but also sustainable. Our client reported that the company leveraged an average of 50% increase in analyst productivity and 40% reduction in production costs.
The long-term benefits from these results are that they allowed the company to allocate time to more complex, value-added tasks, while gaining savings in manual labor and time. Both have opened avenues for the company to scale its services, thereby increasing revenue potential and providing room for business growth.
Advice for other businesses
Our abstractive summarisation method produces coherent and concise summaries. It reduces the length of sentences and thus results in less redundancy in texts. Abstractive summaries can help businesses avoid copywriting issues since they are entirely new texts. That can ultimately save costs and efforts in plagiarism checking.
This technology can be successfully applied to processes in different verticals, such as Publishing, Risk and Compliance, Bioinformatics, and Libraries and Universities among others. Reach out to us with your specific business inquiry today!
This technology can be successfully applied to processes in different verticals, such as Publishing, Risk and Compliance, Bioinformatics, Libraries and Universities. Reach out to us with your specific business inquiry today!
Unleash your potential, reclaim your time: choose Identrics’ abstractive summarisation.
The information coming from Identrics’ social echo can be utilised by disinformation analysts to monitor for coordinated or automated narrative engagement campaigns. Editorial teams also leverage it to keep track of their stories’ performance, as well as their colleagues’ engagement penetration.
