When Medianet approached us, they had a bold vision—to become a true leader in media intelligence across Australia. As partners with a long history of collaboration with Medianet, we at Identrics knew this was an exciting challenge to take.
Medianet needed a media intelligence platform that could adapt to the rapidly evolving media landscape, providing not just simple media monitoring, but real-time insights, general and entity-based sentiment analysis, press release distribution, contact management, and reporting.
Together, we set out to build a media intelligence platform that would empower Medianet to redefine their place in the market.
At the heart of this journey was a shared goal: simplicity and efficiency. We wanted to create a solution that was not just powerful but intuitive, ensuring that even non-technical users could extract valuable insights from the world of media coverage.
With this in mind, the new media monitoring solution was born—a platform that merges latest AI technologies with user-centric design to turn media monitoring from a tedious task into a strategic advantage.
Challenge
With the increasing volume of information published across various media types, keeping track of relevant mentions and trends was becoming challenging.
Media professionals needed a solution that could aggregate, refine, and analyse data from diverse media sources, ranging from newspapers and broadcast networks to blogs and social media.
The challenge was to provide precise, actionable insights without overwhelming users with irrelevant information.
The media intelligence company faced several specific pain points:
- Manual processes:
Traditional media monitoring was time-consuming and less effective.
- Data volume and complexity:
Managing vast amounts of media data from multiple sources became increasingly difficult.
- Demand for real-time analysis:
There was a growing need to quickly understand and act on media trends to stay competitive.
Developing a new product was the only solution
Identrics saw the collaboration with Medianet as an opportunity to build a world-class AI-driven media intelligence platform, designed to address all of these challenges.
To empower users to find exactly what they need in the large expanse of Australian media, the solution includes several advanced features like:
- Real-time media monitoring and analysis:
Medianet’s media monitoring platform is built to provide real-time tracking and analysis of media mentions across different channels.
- User-friendly search interface:
The interface allows users to build searches without prior technical knowledge. The platform uses an intuitive design for logic adjustments, enabling easy customisation of searches.
- Headline and keyword filtering:
Searches can be further filtered by specific outlets or authors, helping users focus on information from trusted voices.
- Source and author specification:
Medianet’s media monitoring platform is built to provide real-time tracking and analysis of media mentions across different channels.
- Diverse media coverage:
The platform covers traditional media such as newspapers and magazines (provided by Medianet), as well as broadcast media, online media (news, blogs, forums), and social media channels like Twitter and Meta, with data provided by Identrics.
- Advanced data enrichments:
The new media monitoring solution leverages AI-driven data enrichments, including Named Entity Recognition, Topic Classification, General & Entity Based Sentiment for specific mentions of people and organisations. The platform automatically enriches mentions with general sentiment, topic annotations, and entity-based sentiment analysis.
- Author Disambiguation:
Enabling users to track verified author contributions.
- Default and saved searches:
Users can pre-define searches and save them, either privately or for their team, with an option to make a specific search the default view upon login. This provides instant insights and positions Medianet’s media monitoring platform as a unique solution in the market.
- Customisable dashboards and reports:
Each search is accompanied by a dashboard featuring detailed graphs and charts, allowing in-depth exploration of data points and customisable reporting options.
The design of the new media monitoring platform ensures that users receive a seamless, intuitive experience. Dashboards for each search include detailed graphs and charts, allowing for in-depth exploration of data points such as media coverage over time.
We knew technology was key to this project
Because of our domain expertise, we knew that solving the pain points for Medianet would require advanced technology. That is why the platform leverages several AI algorithms and technologies to provide a comprehensive, easy-to-use media intelligence solution.
Identrics’ bespoke approach ensured that the platform was tailored specifically to the needs of the Australian market.
Furthermore, our approach made it possible to implement the solution and transition from the database that Medianet held to a full-scale media intelligence platform through:
- Close collaboration:
Identrics and Medianet worked closely to ensure the new solution was tailored to meet Medianet’s unique requirements.
- Constant communication to overcome challenges:
Several challenges, such as data integration, ensuring accuracy in general and entity-based sentiment analysis, entity mentions, and providing topic annotation, were addressed by leveraging Identrics’ expertise in AI-driven solutions.
Results and impact
The platform was officially launched on November 13th, 2024.
It is already anticipated to make a significant impact on Australian media professionals and organisations, allowing them to:
- Streamline media monitoring:
Automation is expected to reduce the time spent on media monitoring, allowing users to focus on strategic decision-making. By refining searches and focusing on specific entities or topics, users save time and maximise efficiency.
- Better decision-making:
The comprehensive media coverage across various channels allows users to stay on top of trends and gain insights into public sentiment. Also, real-time insights will enable companies to make faster, more strategic decisions.
- Enhance media engagement:
The platform’s search and filtering capabilities help media professionals identify opportunities for targeted engagement and storytelling.
- Drive business growth:
By delivering insightful, actionable information, the platform enables organisations to anticipate new opportunities and generate business value.
- Entity-based tracking:
With advanced entity linking, users can monitor authors and send targeted stories, improving PR distribution campaigns.
- User experience:
Feedback from Medianet’s team during beta testing has highlighted how the new solution transforms workflows and overall media intelligence capabilities, making processes faster, more intuitive, and insightful.
Powerful use case
A simplified example of the new media monitoring platform’s power is a user who has set a default search for their company name. Upon logging in, they notice a significant spike in mentions.
Using the intuitive dashboards, they can quickly analyse the type of media coverage and general sentiment to understand if the spike is positive or negative, enabling them to take appropriate action immediately.
Furthermore, they can also schedule a report to be send automatically after meeting a certain criteria.
Phase I and future developments
This media monitoring solution launched on November 13th, 2024, with Phase I, incorporating the core features needed to make a substantial impact in the media intelligence space.
A planned Phase II is set for mid-2025, introducing additional features and improvements to further enhance the platform’s capabilities.
Key takeaways
The launch of the platform marks another significant milestone in the collaboration between Medianet and Identrics. Together, we have delivered an advanced media intelligence platform that addresses the unique needs of the Australian market.
The new solution not only simplifies the process of media tracking but also empowers users to derive deeper insights from their media interactions, backed by the advanced AI capabilities of Identrics.
This case study demonstrates the value of bespoke AI solution in solving complex, industry-specific problems, providing scalable solutions that evolve with an ever-changing media landscape. In this realm, Identrics is setting the standard for media intelligence technology, providing the tools that every media platform needs to make their information more insightful for clients, drive new business opportunities, and reduce costs.
Interested in learning more about how Identrics can power your media intelligence solutions?
Reach out to us and let us explore how we can elevate your platform together!
