Case Studies

We all say we are “AI-driven” these days. Yet, according to a sobering MIT report, nearly 90% of AI proof-of-concepts never make it to production. It seems that history keeps repeating itself. Remember when the metaverse and blockchain, each promising to reinvent the world, attracted billions in investment and delivered little. Now, AI risks walking […]

The European Union’s Digital Services Act (DSA) marks a turning point for online platforms: they are now legally required to mitigate systemic risks, including the spread of disinformation and manipulative content. For the first time, the regulatory spotlight is on ensuring that digital spaces are safer, more transparent, and accountable. Against this backdrop, our team […]

When Medianet approached us, they had a bold vision—to become a true leader in media intelligence across Australia. As partners with a long history of collaboration with Medianet, we at Identrics knew this was an exciting challenge to take. Medianet needed a media intelligence platform that could adapt to the rapidly evolving media landscape, providing […]

Ever wondered how a business story typically unfolds? Picture this: it all starts with an aha moment, a realisation of a pressing need. Then comes the hunt for the perfect team to tackle the challenge at hand. Crafting a brief becomes the norm, and soon you find yourself knee-deep in the details of what you […]

Our client is a leading provider of communications and media intelligence solutions. With a team of skilled professionals, they navigate the complex media landscape to provide valuable information to businesses across sectors. Their primary challenge was to optimise the time-consuming process of article summarisation without sacrificing quality or integrity. Customer industry: Media Monitoring Product used: […]

Client A leading global provider of communications and marketing solutions. Case The client wanted to be able to tap into a wealth of renewable energy data, enrich it with specific brand insights, and use machine learning models to uncover new opportunities and strategies.  They needed to find a supplier who could not only handle the […]

Together with United Partners, one of the leading international corporate and marketing communications agencies, Identrics created a weekly overview of relevant stories from the PR and marketing landscape across multiple countries. We coupled topic modeling technologies with social media engagement measurement to give domain experts a quick and rich breakdown of the hot topics of […]