The 2022 FIBEP World Media Intelligence Congress took place in Dublin, Ireland from September 14th to September 16th.
As one of the official sponsors, and also a key part of the congress, Identrics was more than pleased to be at the event. Besides being one of the sponsors, Identrics also participated in the congress with its booth, presenting the company’s innovative technologies and services. Furthermore, Vladimir Petkov, Identrics’ CEO and a host of the Media Intelligence Explained podcast was a moderator for the tech panel.
FIBEP World Media Intelligence Congress
The 2022 FIBEP World Media Intelligence Congress was focused on innovation in the media intelligence industry. Participants shared the best practices in the business and some of the current issues that the industry has been facing. The discussions and presentations were a great opportunity for business leaders and directors to get some strategic ideas and new tactics for their businesses.
Some topics that were covered during the congress were the changes in the global media intelligence services as well as the disruptions the industry faces. Other important topics included copyright trends and the role of new technologies in the field.
The congress also included networking activities, a gala dinner, and a post-congress trip outside of Dublin.
Identrics’ role at the FIBEP World Media Intelligence Congress
Identrics was more than proud to take part in the FIBEP World Media Intelligence Congress, both as a sponsor and as a presenter. The company had a booth and showcased our media monitoring solutions and new technologies.
Besides that, Identrics’ CEO Vladimir Petkov was a moderator in the congress’ tech panel.
Data-driven media monitoring is becoming a game changer for media intelligence providers. Vladimir talked with Viet Yen Nguyen and Mohan Doshi about the benefits, challenges, and opportunities that technologies bring to the industry.
At the FIBEP World Media Intelligence Congress Nesin Veli, Product manager @ identrics showcased one of our latest case studies. He presented a case in which Identrics joined forces together with United Partners to automate the process of identifying the most discussed topics in the field of PR & Marketing.
The goal was to keep PR & Marketing professionals in the CEE region informed through a newsletter containing a selection of relevant news from the region. To summarize the case, Nesin outlined the different components of the project – the set goals, the challenges throughout the process, the collection process, and the final results.
Working with 70 sources and over 10K articles per week, in 13 different languages, Identrics has been successfully extracting 2K articles weekly after the filtering process. The final result is that only PR & Marketing articles made it to the newsletter Identrics has created.
As an active member of the FIBEP community, Identrics was extremely excited to participate in such a big and important event. Meeting other media intelligence professionals at the event allowed us to share knowledge and exchange experience. The covered topics during the congress gave new ideas and tactics to our audience.
We are always happy to chat about how new technologies can be implemented to improve media intelligence companies’ operations. If you are also interested in this topic, feel free to contact us!